There's a bit of good news coming out of the Apple
camp tonight. Well, not out of the camp per se, but certainly impacting that camp. Kantar Worldpanel, a noted research firm when it comes to mobile market share numbers, has just cited a pretty impressive milestone for Apple. The latest data compiled by the company shows that Apple has achieved its highest ever share in the US (53.3%) in the latest 12 weeks. Not surprisingly, having the long-awaited iPhone 5 on shelves helped push Apple beyond the 50% mark. Still, think about it: in the past 12 weeks, half of all smartphones sold in the US were from Apple. That's a pretty outstanding claim, regardless of your alliance.
If you're wondering about how this compares to Europe, Android retains the highest share with 61% of the market, up from 51.8% a year ago.
The latest smartphone sales data from Kantar Worldpanel ComTech shows Apple has achieved its highest ever share in the US (53.3%) in the latest 12 weeks*, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest share with 61% of the market, up from 51.8% a year ago.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.” Meanwhile in Europe, Samsung continues to hold the number one smartphone manufacturer spot across the big five countries, with 44.3% share in the latest 12 weeks. Apple takes second place with 25.3% share while HTC, Sony and Nokia shares remain close in the chase for third position.
Apple certainly doesn't hold the global crown, but given just how huge the US market is, this is certainly something the company is apt to celebrate.