Eastman Kodak and JK Imaging have signed a multi-year agreement whereby JK Imaging will license the Kodak brand name for select consumer products. These products include digital cameras, pocket video cameras, and portable projectors.
JK Imaging plans to launch the first products using the Kodak brand in the second quarter of 2013. One of the new products will be the Kodak S1 Micro Four Thirds compact system camera. The camera will be manufactured by JK Imaging. It is expected to be compatible with all Olympus and Panasonic Micro Four Thirds lenses on the market. Rumors suggest JK Imaging may also produce a lens of its own.
“Kodak remains a strong and trustworthy brand in the consumer space and this agreement reinforces how valuable our brand is,” said Laura Quatela, President of Kodak and Personalized Imaging. “When we announced our plan to exit the digital camera business last year, we said we would explore licensing opportunities for the brand in this category. The JK Imaging team has global experience and expertise in the industry.”
Terms of the licensing agreement have not been disclosed.
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