Jays launches a-JAYS - high performance earphones with three-tiered pricing
This spring award-winning Swedish earphone manufacturer Jays is launching a-JAYS, a great value high quality earphone made in three different specifications at three different price levels.
Jays is expanding its product line with the new entry-level earphone priced from $39.99 (ex VAT). It will be available with three scales of upgrade, numbered One, Two and Three, in order to offer the best sound quality to all music-lovers, regardless of their budget.
All a-JAYS have the same sized speaker, with a dynamic element at 8.6mm and differ slightly in sound. Three also uses advanced TCD-technology (titanium coated diaphragm). The cord on all three models is the newly-developed flat, tangle-free 115cm TPE-cord, previously found only on considerably more expensive earphones.
Each upgraded model comes with added accessories and finish. For example, the finish of the earphones is sleek black on One, highly polished on Two, and with a rubber coating on Three. Three also has a stereo splitter, a flight adapter and protective case.
"By giving our customers the option of excluding some of the added extras, we are able to offer a very high quality product to everyone, regardless of price," says Peter Cedmer, senior product manager at Jays. "All three models offer unbeatable performance for fantastic value, with the sound and power you would expect from Jays."
a-JAYS One, Two and Three will be available at $39.99, $49.99 and $59.99 (ex VAT) respectively, from April 2010.
* Test results: http://www.jays.se/products/
* Activists: www.jays.se/blog/words-about
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