Google's plan to acquire DoubleClick Inc. has run into a snag. That snag's name is the European Commission, which acts as the EU's anti-competition watchdog. Despite the Federal Trade Commission approving the takeover, the EC feels that the merger will have a detrimental effect to European consumers:
"The Google/DoubleClick merger would harm consumer welfare by creating a structure that almost certainly will be less respectful of user privacy," the BEUC said Thursday in a letter to the European Commission this week.
There is also concern that Google would control major portions of advertising from both sides of the fence: those that search for products and thus view ads, and the advertising side itself.