Intel Ramps Up New

Intel Ramps Up New 'Multiply' Campaign For Intel Core 2 Duo

SANTA CLARA, Calif., Sept. 18, 2006 - Intel Corporation today announced a new integrated branding campaign named "Multiply," which is focused on Intel Core 2 Duo, the world's best processor. The campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

"The way people use technology is profoundly transformed by Intel Core 2 Duo," said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel. "Multiply' captures the power and excitement of an incredible technology - the power of multi-core technology to deliver computing the way it was meant to be."

"Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor- based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.  READ MORE...