Intel Bringing Chips To Super Bowl Parties - HotHardware
Intel Bringing Chips To Super Bowl Parties

Intel Bringing Chips To Super Bowl Parties

Intel plans to geek out at this year's Super Bowl. The company plans to use the Super Bowl's wide appeal to call attention to its all new 2010 Intel Core processor family. Today, Intel announced that it will be the title sponsor of the post-game show on CBS. Intel will also appear as an individual Super Bowl advertiser, representing the first time Intel has advertised during the game in over a decade.

This year, Intel will debut two new commercials over three 30-second spots. The first of the commercials will air during the fourth quarter of the game on February 7th. The other two 30-second spots will run during The Intel Super Bowl Today Post-Game Show.



Super Bowl Viewers to Get Several Servings of Chips, Hold the Salsa

Intel Scores Post-Game Title Sponsorship and Fourth Quarter Ad Spot

News Highlights
  • Intel is leveraging the Super Bowl to support its newly announced family of processors.
  • Intel has announced it is the title sponsor of the Super Bowl XLIV post-game show and will run in-show advertising during the fourth quarter and post-game show.
  • Spots highlight the all new 2010 Intel® Core™ family of processors through "geek humor."
SANTA CLARA, Calif., Jan. 25, 2010 – On a stage typically crowded with colas, cars and Clydesdales, the upcoming Super Bowl telecast is making room for geeks. Intel Corporation announced today it is leveraging the highly visible Super Bowl communications platform to support the company's all new 2010 Intel® Core™ processor family. As part of this engagement, Intel will be the title sponsor of the post-game show on CBS in addition to returning as an individual Super Bowl advertiser after more than a decade.

Intel will debut two new commercials over three purchased 30-second spots, the first airing during the fourth quarter of the big game on Feb. 7. Each commercial employs a sense of "geek humor" and will center on the 2010 Intel® Core™ Processor family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance, including Intel® Turbo Boost Technology for laptops, desktops and embedded devices.

Sponsoring "The Intel® Super Bowl Today Post-Game Show," during which two 30-second Intel spots will run, gives the company another platform to convey to a huge audience that Intel is a different brand of company.

"Each day we are busy inventing the chips that make your favorite tech gadgets indispensible to you, like your computer, your smartphone and your car navigation system," said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. "Intel inside those devices means you are getting the best from the geniuses who are coming up with your next favorite thing."

Timing of the Super Bowl and the audience it draws are "perfect" for Intel this year, according to Conrad.

"We just launched our all new 2010 Intel Core family of processors and were looking for the perfect place to run our newest "Sponsors of Tomorrow" ads, the first to spotlight not only the Intel brand, but our processors as well," Conrad said.

Last year Intel partnered with four companies for the first Super Bowl commercial in 3-D. With its spot during Super Bowl XLIV, Intel returns as an individual Super Bowl advertiser for the first time in 12 years.

Created by San Francisco independent ad agency, Venables Bell & Partners, the Super Bowl and post-game spots present Intel® Core™ as a technological game changer in processor technology.

"We could have taken a serious approach to touting the industry's most advanced processors, but the overwhelming success of our ‘Sponsors of Tomorrow' ads tells us ‘geek humor' works," Conrad said. "Our new ads continue to poke fun at smart people, and the folks working at Intel are among the smartest around.

"We look forward to strengthening the Intel brand and putting a smile on the faces of some 100 million people as they grab the last of the hot wings and go in for another dip of guacamole."

Launched in May 2009, the global "Sponsors of Tomorrow" campaign includes print, online, outdoor and other advertisement placements, plus such additional marketing efforts as in-store and online retail campaigns, all focused on helping consumers choose the best Intel processor that meets their needs. Omnicom Media Group handles global media planning for Intel, including the Super Bowl sponsorship and buy, which are valued in the millions.
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Guess i'll have to watch the Super Bowl lol

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Since it's estimated that each 30 second ad will sell for $2.5 to $2.8 million, Intel will be paying somewhere in the range of $4-5 million on their three commercials. Good move for Intel, this is a great way for them to reach the mainstream American market and squeeze out AMD.

Unless of course the game is a blowout and no one bothers to watch the 4th quarter or post-game show...

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"Unless of course the game is a blowout and no one bothers to watch the 4th quarter or post-game show..." ----Even if the game sucks the commercials are always worth sitting through it, plus the cool snacks we get to have.

This is a grand move on Intel's to recover the fat check the gave to AMD. For AMD's sake they need put out some commercials for both CPU and GPU to keep any ground they have gained over the past year.

Budweiser should have good commercials like always unless InBev messes everything up.

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rofl I can see it now the brilliant Intel engineers have made so many processors you'll feel like your shopping a used car sale. We have the I3 I5 I7/1156 I7/1366 Centrino core2duo core2duoextreme/quad Xeon atom single core/ dual core/ and Gpu/single core on one unit We don't make processors to run computers we do it to totally confuse the whole world AMD is following our model so if you want or need a new computer prepare to feel like a chicken with your head cut off Intel inside everything, but if you also wanna be confused by AMD feel free to :)

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They'll only be talking about the very latest CPU's that they've released. The dual purpose ones.

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yeah I know, but when a general consumer gets to buying a product they are confused by the number of models and the differences in them. I remember this from retail (my first computer job) year's ago.

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If Intel is bringing the chips, who is bringing the dip?

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