plans to geek out at this year's Super Bowl. The company plans to use the Super
Bowl's wide appeal to call attention to its all new 2010 Intel Core processor
family. Today, Intel
announced that it will be the title sponsor of the post-game show on CBS. Intel
will also appear as an individual Super Bowl advertiser, representing the first
time Intel has advertised during the game in over a decade.
This year, Intel will debut two new commercials over three
30-second spots. The first of the commercials will air during the fourth
quarter of the game on February 7th
. The other two 30-second spots
will run during The Intel Super Bowl Today Post-Game Show.
Super Bowl Viewers to Get Several Servings of Chips, Hold the Salsa
Intel Scores Post-Game Title Sponsorship and Fourth Quarter Ad Spot
- Intel is leveraging the Super Bowl to support its newly announced family of processors.
- Intel has announced it is the title sponsor of the Super Bowl XLIV post-game show and will run in-show advertising during the fourth quarter and post-game show.
- Spots highlight the all new 2010 Intel® Core™ family of processors through "geek humor."
SANTA CLARA, Calif., Jan. 25, 2010 – On a stage
typically crowded with colas, cars and Clydesdales, the upcoming Super Bowl
telecast is making room for geeks. Intel Corporation announced today it is
leveraging the highly visible Super Bowl communications platform to support the
company's all new 2010 Intel® Core™ processor family
. As part of this
engagement, Intel will be the title sponsor of the post-game show on CBS in
addition to returning as an individual Super Bowl advertiser after more than a
Intel will debut two new commercials over three purchased
30-second spots, the first airing during the fourth quarter of the big game on
Feb. 7. Each commercial employs a sense of "geek humor" and will
center on the 2010 Intel® Core™ Processor family, which announced earlier this
month at the International Consumer Electronics Show, delivers unprecedented
integration and smart performance, including Intel® Turbo
for laptops, desktops and embedded devices.
Sponsoring "The Intel® Super Bowl Today Post-Game
Show," during which two 30-second Intel spots will run, gives the company
another platform to convey to a huge audience that Intel is a different brand
"Each day we are busy inventing the chips that make
your favorite tech gadgets indispensible to you, like your computer, your
smartphone and your car navigation system," said Deborah Conrad, Intel
vice president and general manager, Corporate Marketing Group. "Intel
inside those devices means you are getting the best from the geniuses who are
coming up with your next favorite thing."
Timing of the Super Bowl and the audience it draws are
"perfect" for Intel this year, according to Conrad.
"We just launched our all new 2010 Intel Core family of
processors and were looking for the perfect place to run our newest
"Sponsors of Tomorrow" ads, the first to spotlight not only the Intel
brand, but our processors as well," Conrad said.
Last year Intel partnered with four companies for the first
Super Bowl commercial in 3-D. With its spot during Super Bowl XLIV, Intel
returns as an individual Super Bowl advertiser for the first time in 12 years.
Created by San Francisco independent ad agency, Venables
Bell & Partners, the Super Bowl and post-game spots present Intel® Core™ as
a technological game changer in processor technology.
"We could have taken a serious approach to touting the
industry's most advanced processors, but the overwhelming success of our
‘Sponsors of Tomorrow' ads tells us ‘geek humor' works," Conrad said.
"Our new ads continue to poke fun at smart people, and the folks working
at Intel are among the smartest around.
"We look forward to strengthening the Intel brand and
putting a smile on the faces of some 100 million people as they grab the last
of the hot wings and go in for another dip of guacamole."
Launched in May 2009, the global "Sponsors of
Tomorrow" campaign includes print, online, outdoor and other advertisement
placements, plus such additional marketing efforts as in-store and online
retail campaigns, all focused on helping consumers choose the best Intel
processor that meets their needs. Omnicom Media Group handles global media
planning for Intel, including the Super Bowl sponsorship and buy, which are
valued in the millions.