You would have to spend an awful long time sitting in front of your mobile device in order to watch every single Instagram
video that's been uploaded to date. The new feature was announced earlier this week
and users wasted no time playing armchair director. In just the first 24 hours since the video recording and sharing feature went live, Instagram users recorded and uploaded 5 million video clips, a company spokesperson told CNET
That's great news for Facebook
, which paid a whopping $1 billion for Instagram, and potentially bad news for Vine
, which could suddenly find itself the second most popular short video app. Instagram's 130 million iOS and Android users quickly took advantage of the new feature, which allows them to record up to 15 seconds per clip and then apply one of several available filters. Recordings are automatically stabilized when uploaded.
At one point, Instagram users were uploading 40 hours of video per minute, the high point coming when the Miami Heat beat the San Antonio Spurs in Game 7 of the NBA Finals, giving LeBron James and company back-to-back titles and handing Tim Duncan his first-ever Finals series defeat in five appearances.