If Video Killed the Radio Star, Why Did Rdio Snuff Out Vdio? - HotHardware
If Video Killed the Radio Star, Why Did Rdio Snuff Out Vdio?

If Video Killed the Radio Star, Why Did Rdio Snuff Out Vdio?

Barely eight months old (and just six months since launching to the public), the Vdio streaming platform is no more. Rdio has decided to pull the plug on the service without it ever having exited beta status, discontinuing a promising alternative to established streaming video services like Netlix, Hulu Plus, and Amazon Prime Instant Video, to name just a few.

"We are writing to inform you that we have decided to discontinue the Vdeo beta service," the Vdio team wrote in a email to beta participants. "Despite out efforts, we were not able to deliver the differentiated customer experience we had hoped for, and so Vdio is now closed."

Vdio

While comparisons to Netflix were inevitable, Vdio had more in common with services like iTunes, as users could buy and rent streaming movies and TV shows. However, had the service lasted beyond the beta stage, it might have morphed into something much bigger. One of the goals was to combine Rdio and Vdio, offering users the best of both worlds (music and movies).

Unfortunately it never had the chance to be something more than it was. In addition, Vdio came into this world on iOS and was never offered on connected devices. It also failed to offer a value proposition that users couldn't already get with Netflix and other streaming services.


It's too bad because a combined Rdio/Vdio service would have had potential. In the end, however, radio got its revenge on video after video killed the radio star.
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Rest in peace,..............now to watch a Netflix movie!

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vengeance of course

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likly an issue of royalties, as always, the MPAA does not understand the new world. they still think that people want to own the movie. Outside of hardcore collectors (Of which I am a dying breed) most people simply want one thing: Instant access. If you grant them instant access, meaning an easy, non invasive method to view TV shows online and through consoles/android STB devices/ (and even Apple TV, to a lesser extent), then piracy will be pretty much gone because... why bother with something potentially illegal when I can just do it legally for a small fee?

The MPAA never understood that piracy wasn't because people wanted to steal movies... it was because people wanted to watch a movie, quickly, without having to head out to a store or jump through hoops registering for this and subscribing to this, and installing this on their computer, and then dealing with the fact that after all that... no it won't work on your PS3/4 or STB because it's copyright protected.

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If it wasn't for the title I wouldn't have even read this.
*there's something deeper there, so i'll let you figure it out*

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