Hulu Signs Agreement With Warner Music Group
"We're pleased to be working with Hulu as we expand our premium ad-supported video strategy to provide our artists with a customized and flexible approach to marketing and monetizing their music," Warner Music executive vice president Michael Nash said in a statement.
Although Hulu primarily offers full-length television shows and movies for free, it has recently begun expanding its offerings. For instance, last month Hulu signed its first major music label, EMI Music. Currently, Hulu can only be viewed by Internet users in the U.S.; the company plans to expand worldwide eventually.
Warner's music labels include Atlantic Records, Rhino Records, and Warner Bros. Records. Warner Music Group is a joint venture between News Corp., NBC Universal, and The Walt Disney Co. Warner is currently the only major music label that has not reached an agreement with Vevo.com, a joint venture music site that was launched by the Universal Music Group, Sony Music Entertainment, and Abu Dhabi Media Co.