Back when the first Kepler cards came out and reviews (including ours
) showed the GeForce GTX 680 to be the all-around fastest single-GPU graphics card on the planet, the general consensus was that AMD
would have to lower the price of its Radeon HD 7970 series. It didn't make sense to try and continue to sell the 7970 for $550 when gamers could take home a faster GTX 680 for $500, but somewhat surprisingly, AMD didn't budge.
Well, now that some time has gone by, AMD is finally starting to lower the price of its Radeon HD 7970 and 7950 graphics cards, Fudzilla
reports. According to Fudzilla
, AMD has cut the MSRP of the HD 7970 to $479 and the HD 7950 to $399. At the time of this writing, those two cards are still selling for around $530 (HD 7970) and $430 (HD 7950) online in the U.S., but Fudzilla explains that "it will take some time for the new prices to filter down to retailers."
In the meantime, a handful of European vendors have already dropped the price for both cards, so it probably won't be long until U.S. vendors follow suit. Additionally, Radeon HD 7770 cards are expected to sell for $139, and AMD will try to entice buyers with game bundles that include titles like Deus Ex, Dirt: Showdown, and Nexuiz.