Navigation still has a long ways to go in vehicles to match the value provided by standalone units. These days, an in-car nav from the factory can cost thousands, while a basic Garmin
unit will go for $100 to $300. But Ford is making strides to bring the in-car factory experience up a notch, and while Sync has done a lot to move things in the right direction, there's still a big concern around mapping and gas mileage.
has introduced their MyFord Touch Eco-Route feature, which is a new concept that will be implemented in many of the company's 2011 vehicles. When entering an address into the NAV system, drivers will be given three main routing options: fastest by time, shortest distance and the new Eco-Route, which is said to direct you in the way that would route you around traffic and save the most gas. It may end up taking you longer (lower speed limits) but it should save you on fuel in the long run.
MyFord Touch launches this summer on the 2011 Ford Edge and will be available globally on the 2012 Ford Focus; also, it will be standard equipment on new Lincoln vehicles beginning with the 2011 Lincoln MKX. Going green really is hitting every industry, isn't it?
- New MyFord Touch™ driver connect
technology provides an array of real-time feedback on fuel efficiency
performance that helps coach drivers to optimize their miles per gallon
Touch map-based navigation offers an Eco-Route option, which instantly
calculates the most fuel-efficient route for the driver. Ford testing
shows Eco-Route can help achieve fuel economy gains of up to 15 percent
Touch launches this summer on the 2011 Ford Edge and will be available
globally on the 2012 Ford Focus. MyLincoln Touch will be standard
equipment on new Lincoln vehicles beginning with the 2011 Lincoln MKX