beat out AT&T, Ticketmaster, and several other companies to advance to the semifinals in the Consumerist's annual "Worst Company in America" award, as voted by the people (an anti-popularity contest, if you will). If EA pulls out a victory, it will repeat as Grand Champion of the not-so-prestigious award, and if you think companies aren't paying attention to the results, think again.
Peter Moore, chief operating officer at EA, penned a blog post in defense of the company he works for, stating that "the tallest trees catch the most wind." Beyond deep thoughts, Moore points out that this is the same poll that last year voted EA a worse company than ones responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts.
His perceived unfairness of the poll aside, Moore acknowledges that EA will likely win (lose?) the award again this year, and that there are things the games publisher can improve upon.
"I’ll be the first to admit that we’ve made plenty of mistakes," Moore admits. "These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this."
Yes, EA certainly does owe gamers a commitment to do better, and that's the point company execs should take away from this poll. Regardless of whether EA is truly the worst company in all of America, it's winning the anti-popularity contest, and that's a self-inflicted problem