It hasn't even been announced yet, but the German carrier Deutsche Telekom is offering pre-orders for the iPhone 5 to customers. The carrier is reportedly concerned about supply shortfalls at the launch of the next-generation iPhone, which are often typical when Apple releases a new version of its smartphone.
The "offer" is not being widely publicized, nor is it available on the carrier's site. Instead customers need to go to a brick-and-mortar store in order to "sign up" for a pre-order.
Once there, store employees will give the customer a "premiere ticket," which can be redeemed for a pre-order for the iPhone 5
. The coupon does not mention either date, details of the device, or even its name. It's unclear, as of yet, if the device will be dubbed the iPhone 5, iPhone 4S, or something different.
The system is first-come, first-serve, and allows one ticket per customer. Customers must be eligible for an upgrade or contract extension.
Despite DT's statement about possible supply shortfalls, there's another reason for the early pre-orders: this next-generation iPhone will be that Deutsche Telekom will not have exclusivity over the iPhone in Germany at launch. Vodafone and O2 began selling the iPhone last October.
Additionally, since the deal for its T-Mobile USA acquisition by AT&T
seems teetering, it certainly can't hurt DT to get a leg up on its German rivals.