Dell to purchase Alienware?

Both Dell and Alienware have declined to comment on the issue, but rumor has it Dell plans to acquire enthusiast PC builder Alienware. Alienware currently uses AMD CPUs in their builds, while Dell continues to use Intel, so it'll be interesting to see what happens if this turns out to be more than just a rumor.

"The deal would be somewhat surprising given Dell's historical reluctance to grow through acquistions, and the heavy marketing budget it allocated for its own high-end XPS PC lineup, said Roger Kay, president of Endpoint Technologies Associates. Alienware makes distinctively styled PCs for gamers and PC enthusiasts that tend to be pricier than basic Dell systems."
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