Dell Teams with T-Shirt Designer to Dress Up Laptops

Dell's Studio line has always been about both form and function, and now an even greater emphasis is being placed on the aesthetic design. In a joint collaboration with Threadless, Dell is sprucing up its Studio laptop line with "11 inspired designs," each one created and submitted by members of the Threadless community.

"The Threadless community creates unique, critically-acclaimed original designs. By teaming with Threadless and offering exclusive designs through Design Studio, we enable students and families an exciting way to differentiate their Dell Mini or Studio laptop PCs," said Rachna Bhasin, general manager, strategic partnerships and personalization. “We are also excited to enable passionate artists to share their inspiration.


Unlike vinyl skins, Dell's Design Studio images, including the Threadless line, come permanently imprinted into the laptop lid.

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ROUND ROCK, Texas--(BUSINESS WIRE)--Blending technology, art and fashion, Dell and Threadless have teamed up to offer students and budding artists a unique way to make an eye-catching statement with their personal technology. Available immediately in the Dell Design Studio, people can choose from a diverse collection of original graphic creations from the popular community-based design website Threadless to customize the look of their laptop.

“As we move into our second decade, this is an amazing opportunity for Threadless artists to expose their designs to a broader audience while giving Dell customers the ability to personalize their Dell laptops in a cool way.”

The Threadless Collection adds 11 inspired designs, each uniquely crafted by individual members of the Threadless community to the more than 200 lid choices from Dell’s Design Studio. Art titles include, Daisy by Bryan Ische, Stone Jungle by André da Silva Cruz, and Grandma’s Hot Air Balloon by featured student artist Brent Schoepf. The Design Studio will regularly refresh its Threadless Collection with the best and newest selections from the Threadless community.

Celebrating its 10th year, Threadless has an ongoing open-call for t-shirt design submissions from its worldwide community of more than 80,000 amazing artists and designers. More than 1 million Threadless community members vote regularly on their favorite design submissions with the best and coolest designs selected for printing and sale by the Threadless online retail store.

“The Threadless community creates unique, critically-acclaimed original designs. By teaming with Threadless and offering exclusive designs through Design Studio, we enable students and families an exciting way to differentiate their Dell Mini or Studio laptop PCs,” said Rachna Bhasin, general manager, strategic partnerships and personalization. “We are also excited to enable passionate artists to share their inspiration.”

“We’re very excited to team with Dell in giving Threadless designers a new canvas to showcase their art: the laptop cover,” said Jake Nickell, founder and Chief Strategy Officer of Threadless. “As we move into our second decade, this is an amazing opportunity for Threadless artists to expose their designs to a broader audience while giving Dell customers the ability to personalize their Dell laptops in a cool way.”

Dell Design Studio is an immersive online shopping experience similar to touring an art gallery. Customers can interactively view and select from hundreds of designs, artists, colors and patterns that can turn a Dell Mini or Dell Studio laptop PC into a personalized fashion accessory. Images are permanently imprinted into the laptop lid, making the design extremely durable.

Dell is also joining the Threadless Everywhere Tour as a sponsor. The tour, which celebrates the 10th anniversary of Threadless, runs from July 2 - Oct. 9 with stops nationwide at art shows, socials, music festivals, comic conventions and other events.

The Dell Design Studio currently offers more than 200 graphically unique, original designs and colors from independent artists and partners. Individual who want to personalize their laptop can choose from categories that include unique, cutting edge colors from OPI, dazzling Major League Baseball team designs, Illuminations, patriotic country designs, classics and special (PRODUCT) RED ™ signature artwork.



Via:  BusinessWire

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