It's not as though the sales figure for Apple when compared from Q4 2008 to Q4 2009 disappointed. It was that although the company showed nice growth, it was outperformed by formerly fifth-place Toshiba. Apple rose 31 percent, year-over-year, but Toshiba rose an amazing 71.5 percent, HP 45.1 percent, Acer 18.3 percent, and Dell a rather modest 5.3 percent. IDC did note, however, that Apple finished fourth overall for 2009, at 8 percent, trailed by Toshiba at 7.7 percent.
The U.S. market exploded in the fourth quarter [...] The vendors responded with new low price points to stimulate demand and face competition. In this context, low-cost notebooks and mininotebooks were the biggest contributors to the successful fourth quarter.As we know, low price points are not a selling point of Apple PCs. At the same time, analysts at Gartner released their preliminary estimates, and they came up wit the same rankings. The top five in the U.S. were, in order, HP, Dell, Acer, Toshiba, and Apple.
The U.S. market last quarter continued to be very price driven. If a company is not in the low-priced market, it's absolutely difficult for it to increase market share. And Apple did not do as well as others in share because of its prices.Watch the first "Laptop Hunters" ad, featuring Lauren, who was later outed as an aspiring actress, below:
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