It'll be a cold day in ... well, you know where before this happens in the U.S. Or will it?
Following closely on the heels of Norway, Canada's public broadcasting service is adopting DRM-free BitTorrent distribution for a major prime-time show.
On March 24, CBC will use BitTorrent to distribute this year's broadcast of Canada's Next Great Prime Minister. This will make Canada the first country in North America to release high-quality, DRM-free copies of a prime-time show using the popular P2P file-sharing technology.
Canada's Next Great Prime Minister, an annual competition in which young adults propose ways to improve the country in hopes of winning 50,000 Canadian dollars, attracted more than 1 million viewers in 2007. While broadcast shows in the United States regularly reach more than 8 million viewers, for a Canadian broadcast program, 1 million is a huge success.
It should be an interesting exercise, since both Rogers and Sympatico (Canadian ISPs) throttle P2P traffic.