Borders And BookBrewer Team On eBook Publishing Platform

Borders And BookBrewer Team On eBook Publishing Platform

A few weeks ago, Barnes & Noble introduced a new platform for getting content into eBook markets from people who do not have contacts at a publishing agency. Before the eBook revolution, it was practically impossible for authors to have their material published without knowing someone inside of the industry. Now, anyone can get noticed. And Borders is making that process even easier if you aren't into the PubIt! platform.

The company has just launched their BookBrewer-powered service, titled "Borders - Get Published." It's a new co-branded publishing service empowers independent authors to publish and sell eBooks through the Borders eBook store as well as other eBook retailers. The system is designed to enable any writer or blogger to format, display and sell their content across a number of technology platforms including a variety of tablets and eReading devices. In the end, any published content comes out as ePub, so any eReader capable of displaying ePub content can use this. ePub is easily the most widely recognized eReader format, so that definitely helps widen the potential consumer base.


Users can develop and edit content regardless of length, set their own suggested price within bounds set by retailers, and publish via BookBrewer in the Borders' eBook store. Customers are provided with the option to purchase, download, and instantly read blogger and independent author content on several leading devices, including the iPhone, iPad, Android-powered tablets as well as a variety of eReaders, notably the Kobo Wireless eReader, Kobo eReader, Aluratek Libre Pro and Velocity Micro Cruz Reader. 

The companies are making it pretty simple to publish; it just requires a few simple steps, and authors can add content by typing or copying and pasting it into an online form, or they can feed in their content from an existing Web site or blog. The pricing scheme is very different on this model compared to PubIt!. There's a $89.99 basic package and the $199.99 advanced publishing package. Under the basic package, BookBrewer will assign the book an ISBN (a $125 value), and will make it available to all major eBook stores at a price set by the writer.  Royalties will be based on sales and will vary with each retailer. Authors who choose the advanced package will receive a full version of their ePub file, which they will own and may share with friends, family or submit on their own to eBook stores.   


Borders® and BookBrewer Provide Bloggers with New Monetization Platform for Content

eBook Publishing Service Gives Independent Writers a Voice with eBook Publishing Tools

ANN ARBOR, Mich., Oct. 15 /PRNewswire/ -- Borders® today announced that it has teamed with BookBrewer to launch BORDERS – GET PUBLISHED™ Powered by BookBrewer. The co-branded publishing service empowers independent authors to publish and sell eBooks through the Borders eBook store, powered by Kobo, as well as other eBook retailers. BORDERS - GET PUBLISHED™ Powered by BookBrewer makes it seamless for any writer or blogger to format, display and sell their content across a number of technology platforms including a variety of tablets and eReading devices. The service will be available at borders.bookbrewer.com beginning Oct. 25.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

(Logo: http://photos.prnewswire.com/prnh/20060208/BORDERSLOGO )

"We know many book lovers are also writers or aspiring authors who want to share their stories but do not want to invest the time and money to self publish in print," said Mike Edwards, CEO of Borders, Inc. "BORDERS – GET PUBLISHED™ Powered by BookBrewer offers the perfect solution — authors can quickly and easily load, format and publish content, which will then be available for sale within a few days on Borders.com and other major eBook outlets. We're excited to give new writers and bloggers an opportunity to reach an expanded audience as they make their foray into digital."

Users can develop and edit content regardless of length, set their own suggested price within bounds set by retailers, and publish via BookBrewer in the Borders' eBook store. Customers are provided with the option to purchase, download, and instantly read blogger and independent author content on several leading devices, including the iPhone®, iPad™, Android™-powered tablets as well as a variety of eReaders, notably the Kobo™ Wireless eReader, Kobo™ eReader, Aluratek Libre Pro and Velocity® Micro Cruz™ Reader.

Creating an eBook can be done in a few simple steps using the intuitive BookBrewer tools. Authors can add content by typing or copying and pasting it into an online form, or they can feed in their content from an existing Web site or blog. With the click of a button, they can arrange and edit content as they wish. The content is saved as an ePub file — the format most eBook stores require to sell a book.

"Everyone has a story to tell, pictures to share or advice to give. It turns out that those are exactly the kinds of things people want to buy and read as eBooks," said BookBrewer CEO Dan Pacheco. "We're thrilled to have the opportunity to work with an iconic brand like Borders, which not only has an incredible customer base, but also has a great local community focus."

BORDERS – GET PUBLISHED™ Powered by BookBrewer gives authors a choice of two publishing packages: the $89.99 basic package and the $199.99 advanced publishing package. Under the basic package, BookBrewer will assign the book an ISBN (a $125 value), and will make it available to all major eBook stores at a price set by the writer.  Royalties will be based on sales and will vary with each retailer. Authors who choose the advanced package will receive a full version of their ePub file, which they will own and may share with friends, family or submit on their own to eBook stores.     
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>> The system is designed to enable any writer or blogger to format, display and sell their content across a number of technology platforms including a variety of tablets

Finally, I can publish that novel about how an amazingly handsome man with the same name as me travels back in time and accidentally seeds inventors with the idea for everything from the wheel to transparent aluminum.

Also, I accidentally kill M. Night Shyamalan. What a twist!

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I’m glad we can sell our ebooks on Border now but the fees Book Brewer are charging just to create the epub file is outrageous. Who’s falling for this when you can create your own epub file and submit it to B&N for free? Also Amazon platform doesn’t take the epub format but you can upload your word doc for free. Plus Book Brewer takes a part of the sales in addition to the fee for each book! WTF! I hope there will be a way to by pass Book Brewer, the middle man, so we can upload our own epub files. If not, I don’t see how Borders will be able to compete with B&N and Amazon since they are charging zero for the same thing. Plus you get 70% royalties whereas with Borders you only end up getting 40% – 45% because Book Brewer takes a portion. Outlandish. Plus, they are charging $200 if they create the epub file for you! You can do that for free or for a semi fancy software, you can create unlimited epub files for only $29. It seems as though they are taking advantage of people who haven’t done their research or don’t know any better. Shame shame.

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This is gonna really be very good cause today there are so many people read ebook's. i also love to read ebooks. i have huge collection of that.

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