Best Buy is expanding its in-store eReader selection by announcing the addition of the Amazon Kindle to the retailer's fall lineup. Not only will Best Buy carry the Kindle, but it will also make it easier for customers to compare today's most popular eReaders by placing them side-by-side in a new display in the store. Best Buy also carriers the Barnes & Noble NOOK ebook Reader as well as the Sony Reader Touch, Pocket and Daily Editions.
The new Kindle features an electronic ink screen with 50 percent better contrast. It is capable of holding up to 3,500 books. The new Kindle with built-in Wi-Fi will sell for $139.99. The Kindle 3G with free 3G wireless will retail for $189.99. The Kindle DX with a 9.7-inch display will come to Best Buy later in the season.
Best Buy Expands E-Reader Selection with Addition of Amazon Kindle,
Prepares to Launch New In-Store E-Reader Displays
New generation Kindle joins exceptional collection of popular portable reading devices only at Best Buy
MINNEAPOLIS-- Best Buy Co. Inc. (NYSE: BBY), the nation’s largest consumer electronics retailer, today announced that it will expand its in-store e-reader selection this fall with addition of the Amazon Kindle, the recommended e-reader of the country’s leading consumer reporting organization and numerous news organizations.
Beginning this fall, Best Buy will make it even easier for consumers to compare all of the most popular reading devices by installing new end-caps that display its e-reader selection side-by-side, supported by helpful information about each device’s key features. Best Buy is the only retailer to carry all of the top e-reader brands in-store so consumers can conveniently compare and decide which is right for them.
Kindle wirelessly downloads books, magazines, newspapers, blogs and personal documents to a crisp, high resolution electronic paper display that looks and reads like real paper. The all-new Kindle has a new electronic-ink screen with 50 percent better contrast, is 21 percent smaller and 15 percent lighter, boasts 20 percent faster page turns, up to one month of battery life with wireless off, double the storage to 3,500 books, and more. The Kindle Store now has more than 670,000 books, including New Releases and nearly all New York Times Best Sellers. Over 550,000 of these books are $9.99 or less, including 78 New York Times Best Sellers. Kindle lets you Buy Once, Read Everywhere—on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off.
The all-new Kindle with built-in Wi-Fi will retail for $139.99 and the Kindle 3G with free 3G wireless will retail for $189.99. Both will be available at all Best Buy stores this fall, with the 9.7-inch display Kindle DX joining Best Buy’s selection later in the season.
“We are excited that Best Buy will be offering the new generation Kindle to its customers,” said Steve Kessel, Senior Vice President, Amazon Kindle. “Best Buy will be offering its customers a great experience with Kindle—the ability to think of a book and be reading it in less than 60 seconds, read on a screen that is easy on the eyes even in bright sunlight, and carry thousands of books with them wherever they go in just 8.5 ounces.”
“There’s no question that e-readers have found their rightful place in today’s digital lifestyle,” said Chris Homeister, senior vice president and general manager of Home Entertainment for Best Buy. “Our goal is to help people choose the device that’s right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy.”
In addition to offering Kindle, Best Buy is the exclusive retail partner for the Barnes & Noble NOOK™ ebook Reader, and also carries the Sony Reader Touch, Pocket and Daily Editions. Each of these portable reading devices enables consumers to read electronic books on-the-go with content downloaded from various book stores, libraries and other sources.
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