It's hard to create a new brand that really grabs people these days, but somehow the folks behind Beats Audio have managed to do just that. It's the headphone company that's taking over the world, and it's spreading faster than wildfire across the entire consumer electronics landscape. Look at HTC
's newest smartphone, for instance. The Sensation XE follows the traditional HTC slate-style phone bloodline in many ways, but the addition of the Beats logo on the back lets you know that this is something special. And fans of the brand (or music in general) may buy into what the company has going on here.
The Sensation XE is the first HTC smartphone with integrated Beats Audio, and it's also a true powerhouse. There's a 1.5GHz processor (dual-core) within, enhanced battery life and a bundled set of Beats earbuds. The HTC Sensation XE also ships with a microSD card (8GB/16GB), and should start making their global debut later this month.
HTC AND BEATS INTRODUCE NEW HTC SENSATION XE™, THE FIRST PHONE WITH INTEGRATED BEATS AUDIO™
New 1.5 GHz dual core processor and longer battery life extend the HTC Sensation XE's sophistication and overall experience.
TAOYUAN, TAIWAN – September 14, 2011 – HTC Corporation, a global designer of mobile devices, today unveiled the new HTC Sensation XE – the first in a new line of HTC smartphones to feature Beats Audio technology to deliver studio quality audio. Taking HTC's flagship handset to a new level of high fidelity audio, the HTC Sensation XE offers consumers the ultimate multimedia experience, setting a new standard for audio quality in the mobile market. In addition, the HTC Sensation XE boosts performance and battery life even further with the addition of a blazing fast 1.5GHz dual core processor and an extended battery that enables you to listen, watch, speak and browse for even longer.
"Audio is a crucial part of any consumer's mobile experience and we are continually pushing the audio boundaries to encompass not only improved voice but music, movies and games," said Jason Mackenzie, president of global sales and marketing, HTC Corporation. "The HTC Sensation XE offers a truly incredible experience that demonstrates our commitment to place consumers at the center of their mobile worlds."
The ultimate audio experience
The HTC Sensation XE is the first handset to offer a Beats Audio experience - a combination of software & hardware that allows you to hear music the way the artist intended. When used with the exclusive Beats by Dr. Dre in-ear headphones, the handset automatically switches to the bespoke Beats by Dr. Dre sound profile, delivering audio tracks tuned specifically for the headphones.
Whether you are using any of the many music services available in the Android market you will notice fuller bass and crisper vocals and a new level of clarity and range offering audio the way the artist intended it to be heard.
The HTC Sensation XE also ships with a microSD card (8GB/16GB) allowing you to carry thousands of songs. The exclusive Beats by Dr. Dre in-ear headphones feature a remote control, allowing you to pause, play or skip through tracks and answer/end calls while the phone is in your pocket.
HTC Sensation XE will be available across EMEA and Asia Pacific from late September