Earlier in the week, Apple promised an announcement that the world would never forget. They probably shouldn't have said that, because by the end of this week, we suspect most people will have completely forgotten about this. There have been rumors over the years that Apple was considering a "subscription-based" iTunes plan similar to Microsoft
Pass or the Rhapsody service. It would be a great move for iTunes; as of now, people have no monthly content rental options from Apple
, and many would likely consider using a similar service from a respected company such as Apple.
But that's not what Apple revealed. Instead, Apple has delivered something that has been available for decades upon decades. What's so special about that? In our opinion, not much. The announcement is simply this: The Beatles are now for sale on iTunes. The agreement ends a 7.5 year tiff between Apple and Apple Corps/EMI, and finally, iTunes can sell what's arguably the most popular band in the world. The group's 13 albums are now on sale on iTunes in remastered form, all of them through iTunes LP. There are also a “Past Masters” compilation and the classic “Red” and “Blue” collections, not to mention a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.
So yes, The Beatles are now on iTunes. But The Beatles have made their music available for years and years before this. If you're into this band, chances are you already own their music. But now, it's available for rediscovery if you should want to.
The Beatles Now on iTunes
All 13 Legendary Beatles Studio Albums & Special Digital Box Set
LONDON and CUPERTINO, California—November 16, 2010—Apple Corps, EMI and Apple® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store® (www.itunes.com). Starting today, the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.
“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”
“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”
“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”
“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.
“The Beatles on iTunes—Bravo!” said Olivia Harrison.
“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”
Each of the Beatles’ 13 legendary remastered studio albums, including “Sgt. Pepper’s Lonely Hearts Club Band,” “Revolver,” “The Beatles [The White Album]” and “Abbey Road” include iTunes LPs, which create an immersive album experience with a beautiful design and expanded visual features including a unique mini-documentary about the creation of each album. The two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are also available.
Single albums are available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each.
The special digital “Beatles Box Set” ($149) contains the 13 remastered studio albums with iTunes LPs and all mini-documentaries, “Past Masters,” and the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. In addition, Beatles fans can stream and view the “Live at the Washington Coliseum, 1964” concert film from iTunes for free for the remainder of this calendar year.
Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s, Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 29-million selling album The Beatles 1, The Beatles LOVE show and CD and the 09/09/09 release of The Beatles Remastered catalogue and The Beatles Rock Band game. Further information on The Beatles’ projects can be found at www.thebeatles.com.
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone and Virgin.