Apple's Latest 'If You Don't Have an iPhone' Ad Touts the Retina Display Again - HotHardware
Apple's Latest 'If You Don't Have an iPhone' Ad Touts the Retina Display Again

Apple's Latest 'If You Don't Have an iPhone' Ad Touts the Retina Display Again

Apple's continuing its series of "If you don't have an iPhone" ads with one trumpeting the benefits of its so-called retina display. While it may be the highest resolution screen on a smartphone (for now), it's hardly a retina display: that was debunked last year by a display expert.

Dr. Raymond Soneira runs DisplayMate Technologies, which makes software to test display quality, and said the claims made by Apple CEO Steve Jobs about the iPhone 4 display were faux. He said to really be a retina display, it would have to have a resolution of 477 pixels per inch at 12 inches. The iPhone 4 has a resolution of 326 pixels per inch at 12 inches.

He called it "marketing puffery," which means, Jobs exaggerated, and without Soneira to bring reality into the mix, no one would know. Still, Soneira admitted the iPhone 4 has a gorgeous display. Watch the video below.

+1
+ -

It's a *phone*. The screen is so small I can't tell the difference between it an my BlackBerry when I'm holding them at a reasonable distance - which is not 12 inches.

Anyone who buys the phone specifically for this, deserves an iPhone - with a clock app that has weekly alarms go off an hour early every day because the stupid thing doesn't understand DST, like my son's iPhone.

0
+ -

but...but...it's an APPLE!

(reality distortion field comes with every product.)

0
+ -

480x800 Resolution on an Android or 960x640 on the iphone?

Sorry Apple but my memories are just as memorable, my maps clear enough to get the job done and my emails detailed enough to get the point at under 15% of a resolution difference.

And also Sharp is pushing an Android phone with a "retina display" and it's only in japan now but its coming to the US soon enough so be ready to be dethroned :) (Link Below)

http://www.engadget.com/2010/10/04/sharps-is03-android-phone-packs-retina-display-minus-the-brand/

0
+ -

LOL 3vi1, thats no the phones fault, its the app :P

so, better screen to come as Steve doesn't admit defeat? :D

0
+ -

From what I understand the EVO 3D and Optimus 3D(I think it is called) both have displays with a denser display. This is kind of like the reason they are selling iPhone 3G's for $49.99. on At&t. They need to get rid of them before they are second rate which will be very shortly.

+1
+ -

'If I Don't Have an iPhone" I am not owned by Apple!

0
+ -

Apple haters! LOL I love to look at my stuff crystal clear besides when u jailbreak it its totally customizable so i make it fit my needs besides who wouldn't want free apps?

Login or Register to Comment
Post a Comment
Username:   Password: