Worldwide cellphone sales are running at about 1 billion units a year, and Jobs noted that if Apple took a 1 percent market share in 2008, that would mean the company would sell 10 million iPhones.
The debut of the iPhone poses a challenge to other handset makers such as Motorola Inc. and Nokia, who are also selling highly profitable high-end "smart phones."
AT&T, the biggest U.S. phone company, is also hoping the iPhone's draw will give it an edge over rivals such as Verizon Communications Inc., and Sprint Nextel Corp.
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