Apple Surpasses Windows Mobile To Take No. 2 User Base Slot In U.S.

According to research firm comScore, Apple's iPhone now has the second largest user base in the U.S. smartphone market, having surpassed Windows Mobile based phones. Research In Motion's (RIM) BlackBerry still holds the No. 1 spot and enjoyed pretty significant growth throughout the year.

Mark Donovan, senior analyst with Virginia-based comScore, said in the three months ending in October, nearly 9 million Americans used Apple's iPhone as their primary phone. In the study, nearly 15 million people identified RIM as the maker of their primary smartphone. Microsoft's Windows Mobile phones were used by an estimated 7.1 million people during the same survey period. Based on comScore's research, approximately 36 million Americans own a smartphone, while around 196 million use a traditional cell phone.

Every three months, comScore compiles its results for a smartphone survey that collects data from thousands of U.S. consumers. This latest report focuses on the three-month period which ended in October of this year.



As Donovan cautioned, there's a difference between sales and user base: "The surveys aren't a measurement of sales velocity in the last quarter, but of the installed base using the phone as their primary." Donovan acknowledged that the iPhone has been outselling Windows Mobile phones for some time. "But there has been a large installed base of Windows Mobile phones out there, which accounts for its strength until recently."

Additional research from comScore indicates that Windows Mobile may be in for some additional hurt: Prospective smartphone buyers are leaning toward buying iPhones and Google Android-based phones in the next 90 days. Based on the data, 20% of users who plan to buy a smartphone in the next three months are likely to buy an iPhone, while 17% intend to buy an Android device. Of the group of prospective Android buyers, 8% specifically tagged Verizon's Droid as their expected buy.

Comments
rapid1 5 years ago

This is actually kind of funny, and it shows a great deal about society in general. For one thing if At&T had not have gotten the I-phone I doubt they would have the issues they have connection wise. This is largely because there subscriber amount has increased quite signifigantly for no other reason other than the I-Phone.

However; this also shows the general users knowledge of technology in some instances as well as there trend following predominance. Now of course the app availability on the I-phone is quite substantially greater than anyone else even Google. So there is more usability there in the unit. Now that the Droid is making some impact there and Verizon's existing Blackberry as well as general Cell customers some of this seems to be changing.

Either way I think it shows At&ts value as both a company as well as there ability to make decisions whether fast or slow. The reason I say that is it seems to me shortly after the second I-phones release and there continued growth from it there would have been a great push to expand there cellular networks capabilities. There has obviously been no great attempt to do this in any form until the second quarter of this year when they started to receive some backlash from it. This was well before Verizon started making fun of there actual network coverage.

Remember or realize Verizon started as part of At&t. So in many ways they know many of there weaknesses. I would think that's the worst opponent anyone would want in a fight. Never mind the fact that along with all the smaller cellular market players they have bought out they bought Alltel Mobile entirely from what I understand. That was a large cellular network to start with most likely somewhere near at least a third or a half of At&t's whole network.

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