have an interesting relationship. On one hand, they're
enemies. The Kindle rivals the Sony Reader, and vice-versa
. On the
other, they're best of friends, with Sony now being able to sell
digital downloads codes for its PlayStation wares through the online
A newly formed agreement between the two enables it to distribute
another 200 videogame downloads for Sony's PS consoles, which is pegged
as a move to adjust to demands to get games on-demand and online versus
in a store on a disc. Furthermore, Sony's newest PSP doesn't even
accept discs, so the plan makes even more sense for Sony to construct.
The deal will allow Amazon.com to offer "tokens" that are redeemable at
Sony's PlayStation Network store, giving users an easy way to gift
others with game credits and the like. The move is fairly
significant--it's the first time since the Network opened in '06 in
which another retailer (brick-and-mortar or Internet-based) has been
able to sell the tokens.
Honestly, we view this as a sign of things to come. Digital downloads
are only going to grow in popularity, and with the new PSP proving that
you don't have to have support for a physical disc, we get the feeling
Amazon could be handling these duties for other console makers in the
future. As always, only time will tell.