Aliph unveiled the latest version of its popular Jawbone Bluetooth
new Jawbone ICON features a software platform called MyTALK that lets you
personalize and update the headset using a website. The headset also features
the latest version of NoiseAssassin 2.5 with wind reduction to help eliminate
Other unique features of the Jawbone
ICON include the
ability to view remaining battery life using a visual icon placed at the top of
multipoint, you'll also be able to seamlessly switch between two calls on
different cell phones.
The Jawbone ICON will be available starting today from www.jawbone.com
and at Verizon stores. It
will be available at Apple, AT&T, Best Buy Mobile, and other cellular
carrier and retail stores nationwide soon. The MSRP for the Jawbone ICON is
$99.99. There is no charge for MyTALK, which is currently in invitation-only
private beta. MyTALK is expected to go into public beta soon.
Aliph™ Introduces Jawbone ICON®, The World’s First Truly Intelligent
SAN FRANCISCO, CA – January 18, 2010 - Aliph -- maker of the
market-leading Jawbone® Bluetooth headset and inventor of NoiseAssassin®, the
world's first and only military-grade noise-eliminating technology -- today
unveiled its most sophisticated product yet, Jawbone ICON. Jawbone ICON offers
unprecedented ease of use and audio quality as well as an industry-first
software platform called MyTALK™ that lets users personalize and update their
Jawbones via the web. Jawbone ICON will be available for $99.99 beginning
January 18 in six unique design personas.
"In building the next generation of wearable computing,
we focused maniacally on creating the world's best customer experience. We
incorporated significant intelligence into the headset and as a result this is
the simplest-to-operate Jawbone ever created, with a rich array of design
choices to suit any preference or lifestyle. We like to call it a new icon for
personal expression," said Hosain Rahman, Aliph's CEO.
intelligence makes Jawbone ICON easy, convenient and personal
Jawbone ICON offers built-in intelligence and the ability to
personalize with the click of a mouse using the all-new MyTALK platform,
currently in private beta at mytalk.jawbone.com.
"Each customer is an individual, with unique tastes and
preferences. With this in mind, we invented MyTALK as a place where people
could go to get a richer in-ear experience. MyTALK is just a hint of the
exciting ways people will be able to breathe life into their Jawbones over
time," said Rahman.
"Customers also tell us they don’t want to reach for
their phone when their hands and eyes need to be elsewhere, like on the
steering wheel and on the road. So Jawbone ICON uses its brains to now whisper
important information like caller ID and remaining battery life into the user’s
ear," he added.
New personalization and convenience features include:
Six stunning designs
and personas deliver rich set of consumer choices
AudioApps. Lets users personalize the voice that conveys information into
their ear. French, German and Spanish languages are also available.
DialApps. Lets users customize an easy access button linking directly to
services of their choice such as free directory assistance, voice-to-SMS and
Multipoint. Lets users switch seamlessly between two calls on different
slide switch and one-button control. Delivers radical simplicity.
battery meter. Displays remaining battery life at top of iPhone screen.
Jawbone ICON is smaller and lighter than its predecessors,
and comes in six designs with lush textures and finishes rarely seen in
"Design and self-expression have been at the core of
every generation Jawbone to date, and now we launch an unprecedented suite of
choices to match that personal style that makes you who you are," said Yves
Behar, Chief Creative Officer of Aliph. "The materials, textures, colors
and surfaces of the Jawbone ICON line produce rich and distinct watch-like or
jewelry-like results. The six breakthrough Jawbone ICON designs need to be
touched and seen in person to be fully appreciated."
"Each Jawbone ICON is infused with a unique and
exciting look. Like characters in a film, each captures a different fun-to-wear
persona," he added.
New leaps in sound
technology sustain Jawbone’s lead in audio quality
Continuing Jawbone’s leadership in sound technology, Jawbone
ICON provides improved inbound audio quality as well as upgrades to its
battlefield-tested NoiseAssassin technology. Audio advancements include:
Jawbone ICON Specifications
2.5 with wind reduction. Continues to provide the best noise elimination
speaker design and signal processing. Improves inbound audio clarity and
audio. Eliminates the need to adjust volume from one caller to the next.
- Talk Time: Up to 4.5 hours (varies by phone)
- Standby Time: More than 10 days
- Range: At least 33 feet (10 meters)
- Charge: 80% charge in 35 minutes, 100% charge in
less than 1 hour
- Weight: 8 grams
- Fit: 7 earbud sizes + 1 premium adjustable
- Accessories: AC power adaptor, micro-USB flex
- Supports Multipoint: Pairs with up to 8 devices,
2 simultaneous connections
- Supports Bluetooth: 2.1 + EDR (Enhanced Data
Rate), 2.0, 1.2, 1.1
- Packaging: 100% recyclable
The MSRP for Jawbone ICON is $99.99. There is no charge for
Jawbone ICON is available starting January 18 at Verizon®
stores and on Aliph's website at www.jawbone.com. Distribution of Jawbone ICON
will soon thereafter expand to Apple®, AT&T®, Best Buy Mobile® and other
cellular carrier and retail stores nationwide. Jawbone ICON will be available
internationally beginning in March.
Jawbone MyTALK is currently available at mytalk.jawbone.com
as an invitation-only private beta. Jawbone MyTALK is expected to go into
public beta soon.