Can't say this is the most flattering name for a company, but we suppose
that's beside the point. Ainol has just launched the new NOVO7, which
is described as the world's first Android 4.0 tablet. Hard to believe a
company you've probably never heard is beating the big boys to the
punch, but there's definitely an edge, speed wise, to being small and
nimble. MIPS Technology is sharing in the joyous occasion, and given
that it's just $100 plus shipping -- why not? The tablet is powered by
Ingenic's JZ4770 mobile applications processor,
which leverages a MIPS-Based XBurst CPU running at 1GHz.
According to Andy Rubin, senior vice president of mobile at Google, "I'm
thrilled to see the entrance of MIPS-Based Android 4.0 tablets into the
market. Low cost, high performance tablets are a big win for mobile
consumers and a strong illustration of how Android's openness drives
innovation and competition for the benefit of consumers around the
The new Android 4.0 tablet is available in China and online through
Ainol Electronics Co., Ltd. It will be available in the United States
and other geographies within the next several months under brands from
companies including Leader International Inc. and OMG Electronics
Ltd.The new tablet is available with a 7" capacitive multi-touch screen.
and 9" form factors will be available soon. All versions include support
for WiFi 802.11 b/g/n, USB 2.0, HDMI 1.3 and microSD, as well as 3D
graphics with the Vivante GC860 GPU, 1080p video decoding and dual
front/rear cameras. The XBurst processor's power-efficient architecture
provides extended battery life-the 7" tablet draws less than 400mA
during active web browsing.
"We are pleased to join with MIPS to announce these breakthrough
high-performance, low-power, low-cost Android 4.0 tablets. Combining the
elegance of the MIPS architecture and Ingenic's innovation in processor
design, we are bringing a new level of processor technology to mobile
devices. As we continue to collaborate with MIPS to broaden the mobile
ecosystem around the legendary MIPS architecture, we anticipate even
broader proliferation of our devices worldwide. We believe the mobile
world will be more versatile and colorful with another processor joining
in," said Qiang Liu, chairman and CEO, Ingenic Semiconductor.
"The openness of Android is enabling a new level of connectedness and
interaction between devices and between people across the globe. We are
excited to be a part of the Android ecosystem delivering on that vision.
We applaud Ingenic's accomplishment in developing this new
high-performance, feature-rich Android 4.0 tablet, and offering it at a
price point that makes it widely accessible. We look forward to teaming
with Ingenic as it continues to develop MIPS-Based mobile innovations,"
said Sandeep Vij, president and CEO, MIPS Technologies.
Ingenic's JZ4770 SoC for Android 4.0 tablets is available now. The new
Android 4.0 tablet is available in China and online through Ainol
Electronics Co., Ltd. at www.ainovo.com. The 7" tablet retails for less
than $100 (U.S.) non-subsidized. The tablet will be available in other
geographies within the next several months. Only time will tell if a
$100 tablet is worth its salt, but hey -- it can only be so bad, right?