After Instagram Departure, Twitter Welcomes Pinterest

Just as Instagram finished making its dramatic exit from Twitter, Pinterest stepped onto the scene with Twitter Card support. The feature means that you can put Pinterest photos in expanded tweets. Twitter has been working to improve the way images appear in its famously short messages, leading to Twitter Cards.

This is good news for Twitter, which is likely to benefit from tweets in which users can see larger images without opening new tabs or pages. And Pinterest isn’t the first to get on board with Twitter Cards – in fact, Instagram was using the Cards API as well before leaving Twitter. But I have to wonder about how well this will work for Pinterest. If you can see an interesting image clearly simply by clicking or tapping the image, will you click through to Pinterest, or will you move on?

Pinterest slipped the feature into Twitter without fanfare, so it was user and social media manager Kelly Lieberman who gets credit for first noticing the change.