It's here. After months and months of rumors, leaks, etc., Motorola's X is official, and carriers far and wide are doing all they can to sway potential buyers to their particular version. Following Sprint's own announcement of the device, AT&T has announced that it'll allow customers to customize their Moto X. The customizable version of Moto X is the first smartphone designed by you, assembled in the USA and available only at AT&T.
Using an online studio, customers will be able to choose color options, accent colors, text for the rear, unique wallpapers, and 16GB of 32GB of storage. Of course, ColorWare has offered something similar for every phone ever made, but this marks the first notable time that a carrier has gone in with a phone company to make the process a bit easier.
Once you’ve designed and purchased your custom device, it will be assembled in the USA and shipped to you for free in four days or less, and in the future, AT&T customers will be the first to have the opportunity to select unique materials, such as real wood, for the back of their Moto X. If you're interested, you can register at www.att.com/MotoX for a chance to be one of the first few lucky customers to purchase and design your Moto X before launch; a launch, customers can begin their Moto X customization at AT&T stores and at the aforesaid site.
AT&T will offer the 16 GB Moto X for $199.99 and the 32 GB Moto X for $249.99 with a two-year agreement. If customization isn’t your thing, you can also pick up the 16 GB version of Moto X in black or white.
The Moto X runs on Android 4.2 Jelly Bean, and features a 4.7-inch HD display. Other device highlights include:
Touchless Control lets you check the weather, get directions, make a call or search for just about anything—just by saying “OK Google Now.” Because you tune Moto X to your voice, it’s always ready to respond to you. The Quick Capture function makes the 10 megapixel rear-facing camera with LED flash and 2 megapixel front-facing camera even easier to use. Just pick up your Moto X, twist your wrist twice and you’re ready to shoot. Touch anywhere on the screen, and you’ll get an amazing shot. Its high-quality sensor can capture scenes in low light or stop motion blur in bright light. With Active Display, information efficiently appears on the screen. It doesn’t interrupt and it’s battery friendly. You don’t have to wake up Moto X to look at the time or see your messages, satisfying that constant itch to check your phone.