AT&T Begins Offering Unlimited Talk/Text/Data Plans For Heavy Users - HotHardware
AT&T Begins Offering Unlimited Talk/Text/Data Plans For Heavy Users

AT&T Begins Offering Unlimited Talk/Text/Data Plans For Heavy Users

Sprint went above and beyond the call of duty last year when it introduced a number of unlimited plans to give users a way to just forget about the meter. Many suggested that the move was made during a time when the carrier simply needed more consumers to take notice, but either way, we're now seeing that the move is having repercussions throughout the industry.

This week, AT&T went ahead and announced new unlimited plans across all device, which gives heavy talkers, texters and data users an easier way to keep track of what their bill will be. The company hasn't had the fact that it has way more smartphone users than any other operator, and while those smartphone users already provide a nice bit of margin, but unlimited plans make an even greater impact. Of course, those who can't seem to shake the overage charges will surely benefit, but don't expect to necessarily get a "good deal" here. Have a look at the full plans below--you'll notice that AT&T seems to be bundling in a premium in case you really do intend to take advantage of the "unlimited" portions here, and we honestly wouldn't recommend biting on one of these unless you really need more than your current plan provides. Don't bite off more than you can chew--isn't that what they say?


The new plans, which will be available beginning Monday, Jan. 18, can be ordered at AT&T’s 2,200 company-owned retail stores and kiosks, through convenient online service at www.att.com, or at one of the thousands of authorized AT&T retail locations.

  • Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month. Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.
  • Quick Messaging Device customers may choose unlimited talk for $69.99 and Family Talk customers may choose unlimited talk for $119.99 per month (for two lines). These plans require a minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing packages for new and upgrading customers.
  • All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Beginning Monday, existing AT&T customers can change to any of the new plans without penalty or contract extension with the online account management tool at www.att.com/wireless.


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The plans are better than what they have, but when it comes to all-in-one plans, Sprint is still king.

SERO from sprint. It costs $30/month for 500 minutes and unlimited text/data/internet/picture mail/etc. I don't know if it's still offered anymore though.

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You have a point, I'd rather take my chances with caps than pay $1200+ a year for unlimited plans for a smartphone.

Plus I don't see why they are still charging 20/30 for texting when you are already paying a premium for unlimited data.

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Yeah Soup none of it makes sense. I am on Verizon, and believe it or not *Duh da Duh* the are offering unlimited voice w unlimited texting for an extra 20 on there family plans. Sarah just recently was available for her 2 year upgrade. I went to At&t, Verizon, and Sprint looking over plans. We were thinking about doing smart phones, but decided against it in the end. The added 70 bucks a month plus our existing family plan charges of 75 was just to much. So we decided not to go the dedicated smart phone route and ordered her an Env3 (I currently have an Env2) which is a good cross phone. This phone can do web activity messaging (with a dedicated flip out Qwerty), it is not touch screen and the internal screen is smaller, but it is a great phone either way.

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Unlimited voice + data for an $20? That's pretty sweet! Was it a special promotion?

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I just got the verizon version. I only got the data package on one phone because you basically have no choice if you get a phone that is even remotely capable of it on Verizon any more. We got my 13 year old a Env3 like the one I got for Sarah last week. However; when I got Sarah's I di not need a data package, now it is the only way to get the phone.

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Does anyone on here use Sprint? I ask because when my phone comes up for upgrade I may still switch providers rather than staying with mine for another 2 years. This is very specific to cost and functionality as well as uses I would then have access to (If I wnet with a smartphone), as far as it goes At&T is part of the choice as well. I just don't know anyone who has Sprint and have basically heard nothing but negatives on them.

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AT&T here, I used to have Sprint, but I switched several years ago.

Sprint has only themselves to blame for their bad reputation. Throughout most of this past decade Sprint was notorious for their unhelpful customer service and unfriendly policies. The customer complaints built up and Sprint eventually started bleeding customers to other carriers. They've had to drastically cut their price plans to attract new customers. And if you're an existing customer, they'll offer you very good deals to stay with them.

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