Last week, we told
about AT&T's lawsuit against Verizon Wireless
the latter company's "There's a Map for That" ad is misleading. While
obviously mocking Apple's
"There's an App
For That" iPhone slogan, the ad points out that AT&T's
3G coverage isn't
near as far-reaching as Verizon Wireless' 3G coverage.
In its lawsuit, AT&T claims customers who see the ad
with its maps may believe the maps represent pure coverage, not just 3G coverage. Not satisfied with leaving things at that,
the company is now hoping to set the record straight with a statement.
After acknowledging that it usually doesn't respond to
competitors' advertising, AT&T goes on to say "recent ads from Verizon
are so blatantly false and misleading, that we want to set the record straight
about AT&T's wireless data coverage."
More specifically, AT&T points out that its wireless
data coverage reaches 303 million people, or 97% of the U.S. population.
AT&T currently provides three types of data service:
233 million people or 75% of the population are covered by AT&T's 3G
301 million people or more than 96% of the population are covered by EDGE.
Covers 303 million people, allowing you to talk, text, email and access basic
websites optimized for wireless.
The company also explains that 3G
and EDGE coverage allow
customers to access the Internet, send email, surf the Web, stream music,
download videos, send photos, text, talk, and more. The difference is 3G is
faster than EDGE with some data applications.
After setting this record straight, AT&T goes on to brag
on itself for a bit. The company claims:
AT&T is the #1
network for smartphones, with twice the number of smartphone customers than
Verizon, our closest competitor. Some of the reasons include:
- Most popular smartphones. Unlike Verizon, AT&T offers the most
popular smartphones in the industry.
- More wireless apps. Unlike Verizon, AT&T customers have
access to more than 100,000 applications, more than with any other wireless
- Talk and E-mail at the same time. Unlike Verizon, AT&T's 3G network lets
wireless customers simultaneously talk and surf the web or do e-mail.
- Fastest 3G in the nation. Unlike Verizon, AT&T has the nation's
fastest 3G network.
While AT&T makes some valid points about its network and
coverage in the lawsuit and statement, wouldn't you rather see the company spend
its time, efforts, and money on expanding coverage, rather than excuses