launched its first unlimited-use prepaid plan for GoPhone prepaid customers.
Under the $60/month plan, users get unlimited talk, text, instant messaging,
and video messaging to anyone within the U.S. The plan also offers unlimited
texting, IM, picture, and video messaging to anyone in Mexico, Canada, and more
than 100 other countries. As with all GoPhone offerings, no contract is required.
“We recognize GoPhone customers have a need for unlimited
calling or texting without the commitment of an annual contract,” said Judy
Cavalieri, vice president of Prepaid Products for AT&T Mobility and
Consumer Markets. “The new Unlimited Talk and Text package enhances our prepaid
options to give customers the flexibility of a national network with no
The plan may be new to AT&T and GoPhone, but it's not
completely unique. We've seen similar unlimited prepaid plans from other
carriers and mobile virtual network operators (MVNOs) before. For example, Boost
a $50/month plan with unlimited voice, text, and mobile web earlier this year.
For users who are thinking the new GoPhone plan could be a
good substitute for AT&T's postpaid unlimited offering, there are a few
things to consider. First, the GoPhone plans are only available on a limited
number of devices. Second, phones acquired with a postpaid contract generally
receive a larger subsidy and thus a lower price. Finally, network coverage for
the GoPhone service is limited to AT&T's native network. The postpaid
offering includes greater coverage through roaming agreements.
AT&T also offers a prepaid GoPhone plan with unlimited
nationwide calling for $3/day. Under this plan, charges only apply on days when
users make or receive voice calls.