ASUS Produces World's First Notebook Computer to Receive Carbon Footprint Certificate

ASUS Produces World's First Notebook Computer to Receive Carbon Footprint Certificate

ASUS Produces World's First Notebook Computer to Receive Carbon Footprint Certificate

Taipei, Taiwan, October 16, 2009 – ASUS, the global IT industry leader in green innovation, today announced that its N51V notebook computer is the world's first notebook to receive both Environmental Product Declaration (EPD) and carbon footprint (PAS 2050:2008) certificates. The awarding of both certificates demonstrates ASUS' keen awareness of, and commitment to, enhancing energy savings and reducing carbon footprints—thus lessening the impact of computer manufacturing on the environment. ASUS is the first Taiwanese IT manufacturer to participate in EPEAT and to have its products registered at the Gold level. It is also the first to participate in EU Flower and have products its awarded the EU Flower.

ASUS Notebook Computer First to Receive Carbon Footprint Certificate
ASUS' GHG Reduction Policy states that it supports the strategy to mitigate climate change and embrace the "no-regret policy" by reducing ASUS-owned operation carbon emissions and product carbon footprints through innovations. Through its close adherence to ISO 14025 Environmental Labels and Declarations -- Type III Environmental Declarations, ASUS' N51V notebook is now the first notebook computer to receive the EPD certificate. Based on EPD, ASUS follows BSI PAS 2050:2008 to implement Life Cycle Inventory (LCI) which includes five phases—materials, manufacturing, using, transportation, and disposal—and subsequently discloses completely the direct and indirect GHG emission data during each phase. The process and data are then verified by Det Norske Veritas (DNV). Through this rigorous process, the ASUS N51V received PAS 2050:2008 certification.

Jonney Shih, Chairman of ASUS, said: "We aim to provide the most outstanding and the most environmental friendly products to create a better world. We therefore promote Green ASUS aggressively across the company, combining technology, innovation and environmental sustainability to make the Earth cleaner and more LOHAS". Jerry Shen, Chief Executive Officer of ASUS, added: "ASUS has strong R&D and management teams, and this is our core competitive advantage. We promise to bring consumers lighter, thinner, more energy-efficient and energy-saving products with great aesthetics and mobility."

With Many Eco Labels, ASUS is the Greenest Computer Company
Since 2008, ASUS has participated in EPEAT (Electronics Products Environmental Assessment Tool), with many of its notebooks registered at the Gold level. The complete set of performance criteria includes 23 required criteria and 28 optional criteria in 8 categories. The products are required to meet all required criteria plus at least 75% of the optional criteria if attempting to be registered at the Gold level—demonstrating that EPEAT is a high-standard international eco label. The ASUS N51V is an EPEAT Gold registered product for its innovative energy-saving technology dubbed Super Hybrid Engine (SHE), which not only improves energy performance by 53.75% as compared to merely following the Energy Star standard (according to V5.0 Category C), but also extends the battery life from 35% to 53%. The reuse, recycle and recovery rate (3R) of the N51V is at least 90%, and the recycled content in the packaging achieves at least 80%.

The EPD and PAS 2050:2008 Awards Ceremony will be held at the Socrates Chamber of GISNTU Convention Center at 1:00 PM on Friday, October the 16th. Mr. Percy Lakdawalla, Global Manager Business Development, Product Certification of Det Norske Veritas (DNV), and Ning Yu, PH.D., President, Environment and Development Foundation, will award the PAS 2050:2008 and EPD certificates to Jonney Shih, Chairman of ASUS, and Jerry Shen, Chief Executive Officer of ASUS, respectively.

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Please excuse me for being a skeptical consumer, but who or what the heck is EPD, and why should I respect these accolades? Don't get me wrong as I love Asus products, and I am all for saving the planet and conserving resources, but this whole 'green' advertising thing gives me the creeps! Manufacturers can too-easily and casually slap the 'green' label on their products to generate sales! Do you remember the Sharper Image Ionic Breeze that had a similar accolade endorsement by the AAFA (Asthma and Allergy Foundation of America)? The Ionic Breeze was shot-down by Consumer Reports magazine as unhealthful, and the AAFA was exposed to be anything but an authority on clean air. Read HERE about the AAFA's shameful ways. Read HERE about the downfall of the Ionic Breeze, and Sharper Image itself. If Asus is touting an endorsement by an entity named EPD, I'm not going to buy it unless I can verify it's worthiness.

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