A Rebranding: 'Xbox Live Marketplace' Now 'Xbox Games Store'

Henceforth, it appears that the Xbox Live Marketplace will be known as the Xbox Games Store. The Games page on the homepage reflects the change, and a Microsoft spokesperson confirmed what’s happening to Joystiq.

“That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store,” said the person. “This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November.”

Xbox Games Store

It’s only a name change--and a welcome one--but it’s yet another thing that Microsoft has changed about its Xbox Live universe, following the elimination of the Points system and shutting down Games for Windows Live PC Marketplace.

Microsoft has previously announced some improvements to the Xbox One’s audio quality, better data transfer rates between the controller and console, and has removed the always-on Kinect requirement that drew the ire of many customers. A slight re-branding seems to be part of Microsoft’s house cleaning in anticipation of the impending Xbox One launch.
Via:  Joystiq
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