CEO Thorsten Heins
has reason to be optimistic about BlackBerry’s future as a new lineup of promising devices and a mobile OS are starting to debut
, but he’s perhaps crossed the line from confident to arrogant--which is always entertaining.
On the eve of the U.S. launch of the BlackBerry Z10
smartphone, Heins told the AP that he thinks the iPhone
’s user interface is outdated, forcing users to exit one app before opening another. His comments reflect what he said of the iPhone last week: “The rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for this invention was all about is now five years old."
He has a point; although Apple
has rolled out plenty of solid features in the last few years, there does seem to be something rather static about the iPhone in an industry where Apple’s competitors are trying out every idea they can come up with to innovate and out-maneuver the other guy.
Even so, the iPhone remains popular, and users are far more satisfied with the device
than other smartphone users. Heins is no doubt hoping that will all change if BlackBerry can peel users away from iOS and Android.