Facebook Home Hits 1 Million Downloads, Shows Signs of Fizzling Out
Facebook's director of mobile engineering Cory Ondrejka revealed the lackluster statistic to a small group of reporters during a recent press event held at the company's campus.
"We're at just about 1 million downloads on Home," Ondrejka said. "This is the first product for us that has focused on mobile best."
According to Ondrejka, 1 million downloads is on par with where Facebook wanted its Home app to be at this point, adding that the number of downloads will be more important to the social networking site sometime in the future. For now, the focus is on user feedback and keeping users engaged.
"We've spent a lot of time digging through the one star ratings," Ondrejka said.
Source: App Annie
That's fine, but if Facebook Home is to ultimately be successful, Facebook needs to find a way to convince more users to download it, whether it's by improving the app or making it available on more devices. Looking at App Annie's breakdown of Facebook Home's download data, we can see a flurry of activity in April right after the app launched (it quickly jumped out to 500,000 downloads in about a week), followed by a steady decline of interest.
Are you using Facebook Home? Do you plan on using it at some point?