Cook Pens Letter To Apple Employees On 3rd Anniversary Of Jobs’ Passing, ‘Steve Made Our World Better’
Save for the most cynical among us, most people would agree that Steve Jobs left this world far too early. Having battled cancer for several years, complications led to his passing at the age of 56. He left behind a wife of 20 years and four children, and of course his legacy in Apple, the company he co-founded in 1976. It's that legacy that Apple's current CEO Tim Cook focused on when addressing employees in an internal memo this weekend.
The letter comes as we approach the three-year mark since Jobs died. In the time since, Cook has been tasked with filling impossibly large shoes, and behind the new face of Apple, we've seen some distinct changes as the CEO battles increasing competition from Android and, in particular, Samsung.
Back in 2010, Jobs was pitching 3.5-inch iPhones and surmised that no one would want to buy a smartphone with a giant display. He also didn't see the market for 7-inch tablets. Under Cook, Apple now markets and sells iPhone models with display sizes up to 5.5 inches -- phablet territory -- as well as iPad mini tablets with 7.9-inch screens.
Though Cook is taking risks with Apple that were once shunned by Jobs, he has a deep respect for the man who built the company into an empire and who changed the consumer culture. Here is his letter in full, as obtained by 9to5Mac via several Apple employees:
Source: Google
In the past three years, Apple's share price has risen by about $60. And while the larger size iPhone 6 and iPhone 6 Plus models are criticized for bringing to the table what Samsung's Galaxy Note did several years ago, Cook deserves credit for recognizing that Jobs was ultimately wrong about screen sizes, hence why the latest models are setting sales records.
The letter comes as we approach the three-year mark since Jobs died. In the time since, Cook has been tasked with filling impossibly large shoes, and behind the new face of Apple, we've seen some distinct changes as the CEO battles increasing competition from Android and, in particular, Samsung.
Back in 2010, Jobs was pitching 3.5-inch iPhones and surmised that no one would want to buy a smartphone with a giant display. He also didn't see the market for 7-inch tablets. Under Cook, Apple now markets and sells iPhone models with display sizes up to 5.5 inches -- phablet territory -- as well as iPad mini tablets with 7.9-inch screens.
Though Cook is taking risks with Apple that were once shunned by Jobs, he has a deep respect for the man who built the company into an empire and who changed the consumer culture. Here is his letter in full, as obtained by 9to5Mac via several Apple employees:
Team,It's a tip of the hat by Cook and also assurance to employees that they're still carrying on Jobs' vision, even with completely new products. As for the company's health, Cook can let the numbers do the talking.
Sunday will mark the third anniversary of Steve’s passing. I’m sure that many of you will be thinking of him on that day, as I know I will. I hope you’ll take a moment to appreciate the many ways Steve made our world better.
Children learn in new ways thanks to the products he dreamed up. The most creative people on earth use them to compose symphonies and pop songs, and write everything from novels to poetry to text messages. Steve’s life’s work produced the canvas on which artists now create masterpieces.
Steve’s vision extended far beyond the years he was alive, and the values on which he built Apple will always be with us. Many of the ideas and projects we’re working on today got started after he died, but his influence on them — and on all of us — is unmistakeable.
Enjoy your weekend, and thanks for helping carry Steve’s legacy into the future.
- Tim
Source: Google
In the past three years, Apple's share price has risen by about $60. And while the larger size iPhone 6 and iPhone 6 Plus models are criticized for bringing to the table what Samsung's Galaxy Note did several years ago, Cook deserves credit for recognizing that Jobs was ultimately wrong about screen sizes, hence why the latest models are setting sales records.
