Cox Stiffens Assault On Google Fiber With G1GABLAST Service

Move over Google, and step aside AT&T, because here comes Cox with residential 1-gigabit Internet service of its own. Called G1GABLAST (Gigablast from here on out), the 1Gbps Internet service is now available in parts of Phoenix, Arizona; Orange County, California; Omaha, Nebraska; and Las Vegas, Nevada.

Ultra high-speed Internet isn't anything new to Cox -- it's been offering business customers multi-gigabit options for over a decade. However, there's been a recent movement to bring 1Gbps service to home consumers, as both Google (Google Fiber) and AT&T (U-verse with AT&T GigaPower) have been aggressively expanding their fiber networks into more neighborhoods.

G1GABLAST

"We started in Phoenix last fall, but we have not stopped there. We are excited to have the choice of gigabit speeds available to more customers today, and we're adding new building projects every month," said Cox President Pat Esser.

Cox is working on expanding its Gigablast service in existing markets and also has plans to build out supporting network infrastructures in parts of Arkansas, Louisiana, Rhode Island, Oklahoma, and Virginia. All five of those states will have access to Cox's Gigablast service by the end of 2016, the company said.

Gigablast service runs $70 when bundled with other services, or $100 by itself.