Who's Your GoDaddy? IPO Expected To Value Internet Domain Registrar At $2.87 Billion

GoDaddy, the the world's largest ICANN-accredited Internet domain registrar with more than 59 million domain names under its management, has filed for an initial public offering (IPO) of at least 22 million shares expected to be priced between $17 and $19 a pop. On the higher end, that would value the company at $2.87 billion, far less than the $4.5 billion figure that was being through around several months ago.

That would also raise up to $418 million, the net worth of the 22 million Class A shares, or potentially more if the underwriters of the IPO decide to buy more shares. The total number that could be up for grabs is 25.3 million shares -- at $19 each, GoDaddy's IPO would fetch $480.7 million.

GoDaddy

The Scottsdale, Arizona company first filed for an IPO back in June of last year. What's reflected with these figures is an update to the filing en route to GoDaddy's destination on the New York Stock Exchange, where shares of the company will be bought and sold under the stock symbol GDDY.

GoDaddy serves around 12.7 million customers and manages in the neighborhood of 21 percent of the world's Internet domains, according to the filing. Its revenue in 2014 climbed 22.7 percent year-over-year to $1.4 billion, narrowing its losses to $143.3 million from $199.9 million.

Brand recognition is strong for GoDaddy, which often airs commercials during the Super Bowl. Several of the earlier ones contained sexual innuendos, something with GoDaddy has moved away from in recent years.