AT&T’s Cricket Wireless Turns The Screws On T-Mobile With $65 Unlimited Data Plan

T-Mobile’s brash CEO John Legere relishes the idea of trashing competitors (especially Verizon Wireless) and touting the superiority of his plans and features that are aimed at pleasing customers rather than shareholders. But criticism is a two-way street, and AT&T is looking for a little bit of vengeance via its Cricket Wireless prepaid wireless service. Cricket Wireless today announced a new $70 plan that gives you unlimited talk, text and data.

Cricket Wireless called out T-Mobile quite a few times when announcing the new plan, noting that T-Mobile charges customer $25 more per month for the same privilege. It will even give you a $5 monthly credit if you use Auto Pay, bringing the price down to $65/month (including all taxes and fees).

The wireless carrier is even sticking the knife in a little deeper by offering customers who switch from T-Mobile a $100 bill credit.

"We wake up every morning focused on giving our customers what they want – more network, a great customer experience, and better plans for less money," said John Dwyer, president of Cricket Wireless. "Cricket has over 275,000 more square miles of 4G LTE coverage than T-Mobile. And our unlimited plan for a single smartphone line is $25 less a month. More coverage for a lot less money – two great reasons to make the switch."

Now of course, there are some caveats to Cricket Wireless’ offers. You’ll have to fork over a one-time activation fee of up to $25 per line. You also won’t be seeing the same download speeds that you’d find on AT&T, Verizon Wireless or T-Mobile. Download speeds are limited to 8Mbps on LTE and just 4Mbps on 4G. But if all you’re looking for is a bargain basement way to get unlimited data, it’s not exactly a bad deal.