Apple TV Rumor Reignites: Partnering With Cable Companies Rather Than Fighting Them
As you may know, Motorola, Scientific-Atlanta and a number of others already saturate this market, but the UI on all of them are just awful. TiVo is about the only DVR player out there with a semi-useful user interface, and Apple probably assumes that iOS would go over a lot better in the living room. And it's probably right. These talks are obviously far less radical than prior rumors indicated, and it may be the first time that we've known the modern Apple to back down instead of forcefully getting its way.
No one at Apple is commenting on the report, but it's clear that Apple values TV. It's the reason they keep producing Apple TV units, and without even trying, they're selling like hotcakes. People may be inclined to pony up for pay-TV if relying on an Apple set-top box that ran iOS, so that material consumed and purchased on the iPad, Mac or iPhone would also integrated into the TV ecosystem. It's certainly a missing link in Apple's entertainment universe, and honestly, partnering with carriers instead of fighting against them gives Apple its best chance yet to get in on the action.