All Your Digg Are Belong To Us
Digg has been working with investment bank Allen & Co, and is pitching big tech and media companies on a sale. It is even prepared to take less than the $300 million suggested late last year, TechCrunch said.
Four companies, including Internet giants Google and Microsoft, are in heavy due diligence with Digg. The other two are media or news companies, TechCrunch said, adding that Google will likely bid $200-$225 million, which Digg would likely accept. Is Barry Diller’s IAC interested?
Microsoft already has a deal in place to display the advertising on Digg, so if they buy it they'll be paying themselves to allow themselves to show ads on their own site. I guess that's more of a "All Our Own Base Are Belong To Us." That should keep the accountants busy for a while.