Why There Is No Blu-Ray For The Xbox 360 - HotHardware
Why There Is No Blu-Ray For The Xbox 360

Why There Is No Blu-Ray For The Xbox 360

Some say Microsoft chose poorly when they backed Toshiba's HD DVD standard, and that had Microsoft backed Blu-ray instead, there wouldn't have been much of a format war.  There's another group, including Michael Bay, that thinks Microsoft intentionally chose a standard that they didn't think would win in an attempt to undermine consumer confidence in disc formats altogether.  Why?

So they could build up their HD content on their digital distribution service:

"Microsoft has been expanding the HD video capabilities of both Vista Media Center and Xbox Live Marketplace. The Marketplace's HD content library is modest today, but the software giant clearly has plans to change that.

So, let's put everything together. Microsoft has a popular gaming console and an operating system that are HDi compatible. It also has a group of developers working on HDi applications, and a 360-accessible HD video library that could feasibly be outfitted with next-gen interactivity features. All that's left is the dog and pony show needed to convince content providers that HDi-enhanced content and Microsoft's video outlets are key to making HD video downloads a viable revenue stream."

If this works, Microsoft might stand a good chance of leaping ahaead of rival Apple.
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I think if this is what MS is truely going for I expect to see HUGE add-on HDDs for the 360 -- 120GB can only get you like...2 or 3 HD movies. Unless a person could use XBL points on their PC for the download and stream to their XB but that seems a little backwards....

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i'm pretty sure that microsoft could prouce an external blue-ray player if they really wanted to... considering the current HD-DVD capabilities of the xbox 360 also lie in an external player...

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Microsoft would really have to bow down to Sony to include a BD player for Xbox.  There's nothing like having to include a format from a rival company because your original design was inferior.

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vicaphit:
because your original design was inferior.
 

MS was only backing HD-DVD half-A$$ed; they invested money yes but not NEAR as much as they could have.....moreover it was not MS's design as TOSHIBA was the primary backer.

When a certain company wins a format battle are they forever entitled to income whenever someone buys said format? I ask moreso for VHS........does/did JVC get income every single time a person bought a VHS movie?

Lastly, I still can see a possible BD ext. add-on for the XB also as there are going to be people that (sadly) do not have high speed net or are incapable of getting it so how are they supposed to enjoy HD media if they aren't able to download it from XBL? MS has to have something to appeal to these folks as well.... 

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I've heard that conspiracy theory before.  But how could they have known HD DVD would fail?  They couldn't, so the theory is wrong.  Choosing a Blu-Ray drive would give Sony money, so it's no surprise why they don't make one, is it? 

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yeah it does make sense why they dont have but it would be nice to have 

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Microsoft could adopt a different format, if they needed to and not submit to Sony. There are other formats with much larger capacity than Blu-Ray currently. I know Blu-Ray is the HD movie format right now but it pales in comparsion to DVD. Microsoft is also keen on having downloadable content,  which includes movies. So Microsoft isn't in a rush to join Blu-Ray right now and give Sony an extra lift.

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    The reasons why Microsoft shouldn't produce an add-on Blu-Ray player for the Xbox360 out weigh the reasons why they should. First of all I don't think the HD-DVD player add-on they had was terribly successful, and second a Blu-Ray add-on would benefit Sony as much as it would Microsoft. Adding Blu-Ray capabilities via an expensive external drive hardly makes the Xbox360 equal to the PS3, which already has one without the need for any expensive add-ons. I would also think the market for downloading HD content from XBL would be equal to or greater than that for getting and add-on Blu-Ray player. I see far more profit for Microsoft in selling HD media, than selling what would essentially be a re-badged Sony product.

    As I have stated before, Microsoft will eventually have to adopt Sony's Blu-Ray format for their next generation of console anyways. As of right now, there is no other format Microsoft could use that would meet the storage requirements those games will have. Their only other option would be to forgo physical media altogether and make customers download all their games. Broadband internet services are not currently widespread enough for Microsoft to do this without alienating a large portion of their customer base. Eventually an Xbox system will be capable of playing Blu-Ray, I just don't think it will be the 360.

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It's true that the next Xbox will need larger storage medium, and Blu-Ray seems the only choice.  I too suspect they will have no choice but to pay Sony a little money for their next Xbox.  Or they could have somethng proprietary.  The Sega Dreamcast used custom discs, for example.  We'll see, but it definately won't be DVD because they are taking a lot of heat this generation for only having 7GB of storage per disc. 

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I also considered the thought that Microsoft may attempt to develop a proprietary format for their next console. After giving it some further thought, I dismissed it due to the fact that Blu-Ray has become the default medium of choice for HD movies and that brings an added selling point. By releasing their own format for their next console, Microsoft would lose that selling point solely for the purpose of not acknowledging Blu-Ray. The only chance would be for Microsoft to develop a new storage medium that is significantly better than Blu-Ray and could also be marketed for use in computers. With Blu-Ray just beginning to take hold, I think it is a bit premature for Microsoft to attempt such a feat.

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yeah devolping there own format wouldnt work out right now plus microsoft already takes money from sony for there windows computers so i see it as a even trade

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