Cute? Or just ridiculous? It may be a combination of both, but one thing
it definitely is is a money grab. As 3D continues to take the world by
storm, more and more companies are hoping to get in on the riches. RealD
has been a part of 3D
development for years, and their passive 3D
glasses are in tons of movie theaters today. These cheap, flimsy glasses
are amazingly one size fits all, though, and obviously a huge market
opportunity is being missed.
Er, was being missed. Today, RealD
introduced their newest 3D glasses,
and while the design is very similar, the size isn't. These are designed
for the faces of children, built smaller for those smaller eyes that
are likely coercing parents to go to the cinema in the first place. It's
sort of odd to think that these are just now coming to market, and we
have to wonder what exactly is "kid-sized." Oh, and don't let your
little ones see this if you've been keeping them away from the movies
due to the glasses being "for grown-ups only." That one simply won't fly
RealD Introduces Kid-Sized 3D Glasses
Available Nationwide in USA and Canada at Theatres Showing Disney?PIXAR’s “Toy Story 3” Opening June 18th
LOS ANGELES--(BUSINESS WIRE)--Just in time for summer movie season, RealD Inc. announced today that kid-sized RealD 3D glasses will be available nationwide in the USA and Canada beginning June 18th at theatres showing Disney?PIXAR’s “Toy Story 3.” Sealed in individual packaging to ensure they are sanitary and quality assured, kid-sized RealD 3D glasses are smaller versions of standard RealD 3D cinema glasses and designed to fit children 8 years of age and under. Kid-sized RealD 3D glasses are already available in select international markets.
“The little ones will be able to comfortably enjoy the great summer movies coming out in RealD 3D wearing glasses designed just for them”
“The little ones will be able to comfortably enjoy the great summer movies coming out in RealD 3D wearing glasses designed just for them,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “Kid-sized RealD 3D glasses are made to the same high-quality standards as adult size RealD glasses with each individually packaged in sealed bags ensuring they are clean and fresh for every moviegoer.”
Visit www.RealD.com/theatrelocator to find a RealD 3D-equipped theatre playing “Toy Story 3” and other family-friendly movies. You can help keep 3D green by dropping RealD 3D glasses into the collection bins located outside the theatre after the movie.
About RealD Inc.
RealD Inc. is a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies. RealD’s extensive intellectual property portfolio enables a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures. For more information about RealD, please visit www.reald.com or www.facebook.com/RealD3D