The Consumerist featured a story a year ago about a woman that wasn't allowed to buy an Apple computer because she wanted to purchase it solely using Apple-issued giftcards. Stung by negative publicity, Apple relented and she got her computer. But instead of liberalizing their giftcard policy, Apple simply gave the one customer a computer paid for with giftcards and then changed their giftcard FAQ. Others shut out in Apple's giftcard eligibility maze want a computer too. Or maybe their money back.
I have 7 gift cards totaling $1250. Apple refuses to sell me a computer despite having $1250 upfront.
As soon as I found I could not enter more than half my gift cards on the Apple website, I used their online chat facility. That didn't work out so I rang Apple and was passed from Sales to Customer Service and told "no" all the way. I have filed a complaint against them with the Better Business Bureau.
Right now I'm more interested in getting money back on my gift cards than in ever getting an Apple computer, given the stupid nonsense they've been giving me.
Retailers' ability to place restrictions on the redemption of giftcards has been severely curtailed by many state governments. Apple would be wiser to give their prospective customers a computer than eventually being forced to give a full refund of giftcard money to an angry (former) customer.